Chia-Liang Hung

Chia-Liang Hung  Associate Professor

Academic Degrees: Ph.D., National Taiwan University
Specialties: Enterprise Technology Strategy, Technology Policy Assessment, E-commerce Research, Internet Marketing
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Research and Publication

Journal Papers
  1. Hung, Chia-Liang, Pei-Jen Shiu (2014), “Evaluating Project Performance by Removing External Effects: Implications to the Efficiency of Research and Development Resource Allocation Research Evaluation,” Research Evaluation, 23 (4): 366-380 (DOI:10.1093/reseval/rvu022, SSCI, IF=1.338).
  2. Hung, Chia-Liang, Jerome Chih-Lung Chou (2014), “Examining the Cultural Moderation on the Acceptance of Mobile Commerce,” International Journal of Innovation and Technology Management, 11(2) [19 pages] (DOI: 10.1142/S0219877014500102, Scopus).
  3. Hung, Chia-Liang and Jerome Chih-Lung Chou (2013), “Resource Commitment, Organizational Diversity, and Research Performance: A Case of the National Telecommunication Program in Taiwan,” Project Management Journal, 44(3), 32-47. (SSCI, IF=0.567)
  4. Hung, Chia-Liang, Shan-Jan Kuo, Tse-Ping Dong (2013), “The Relationship between Team Communication, Structure, and Academic R&D Performance: Empirical Evidence of the National Telecommunication Program in Taiwan,” R R&D ManagementD Management, 43(2), 121-135. (SSCI, IF=2.507)
  5. Hung, Chia-Liang and Jerome Chih-Lung Chou (2013), “Bidding Behavior under Proxy Agent Bidding Information in Online English Auctions: An Experiment,” Electronic Commerce Studies. 11(2), 227-246. (ISBN:1726-2364)
  6. Hung, Chia-Liang, Jerome Chih-Lung Chou, and Chung-Ming Ding (2012), “Enhancing Mobile Satisfaction through Integration of Usability and Flow,” Engineering Management Review, 1(1), pp.44-58. (http://dx.doi.org/doi:10.5539/)
  7. Hung, Chia-Liang, Jerome Chih-Lung Chou, and Tse-Ping Dong (2011), “Innovations and Communication through Innovative Users: An Exploratory Mechanism of Social Networking Website,” International Journal of Information Management, 31(4), pp.317-326. (DOI: 10.1016/j.ijinfomgt.2010.12.003) (SSCI, 2010 IF: 1.554)
  8. Hu, Yu-Ning, Jerome Chih-Lung Chou, and Chia-Liang Hung (2010), “Developing an Effective Industrial Cluster from Strawberry Farms: A case of Dahu Township in Taiwan,” Chinese Business Review. 9(11), pp.34-39. (ISSN:1537-1506)
  9. Hung, Chia-Liang, Jerome Chih-Lung Chou, and Hung-Wei Roan (2010), “Evaluating a National Science and Technology Program Using the Human Capital and Relational Asset Perspectives,” Evaluation and Program Planning, 33(4), pp.487-497. (DOI: 10.1016/j.evalprogplan.2010.01.003) (SSCI, 2009 IF: 0.888)
  10. Hung, Chia-Liang and Chun-Ya Hsieh (2010), “Searching the Fit Pattern between Cultural Dimensions and Consumption Value of Mobile Commerce in Taiwan,” Asia Pacific Management Review, 15(2), pp.147-165. (TSSCI, Scopus)
  11. Chou, Jerome Chih-Lung, and Chia-Liang Hung (2008), “Applying Modular Operators in Platform Development— Case of NTT DoCoMo i-Mode,” Asia Pacific Management Review, 13(4), pp.713-722. (TSSCI, Scopus)
  12. Hung, Chia-Liang and Shu-Yu Yeh (2007), “The Diffusion of i-Mode Overseas: A Perspective of Institutional Differences,” International Journal of Innovation and Technology Management, Vol.4, No.1, pp.69-86. (Scopus, INSPEC, ISSN: 0219-8770)
Conference Papers
  1. Chou, Chih-Lung, Hung, Chia-Liang, Hung, Ying-Hsun (2014), “Design Factors of Mobile Game for Increasing Gamer,” Proceedings of 2014 IEEE International Conference on Management of Innovation and Technology, 23-25 September, Singapore. (EI)
  2. Hung, Chia‐Liang, Jerome Chih‐Lung Chou (2014), “Linking the Technology Deployment to Business Performance: A case of Website Service Quality Enhancement in Taiwan Hotel Industry,” 23rd International Management of Technology Annual Conference 2014, May 23-26, Washington, DC., USA.
  3. Chou, Jerome Chih‐Lung, Chia‐Liang Hung (2014), “Positioning through Technology Deployment of Website Services: A Case of Hotel Industry in Taiwan,” 23rd International Management of Technology Annual Conference 2014, May 23-26, Washington, DC., USA.
  4. Chou, Jerome Chih-Lung, Chia-Liang Hung, Nai-Chang Cheng, Tse-Ping Dong (2013), A New Perspective of Platform Strategy: Modularizing and Demodularizing in the Network Context,” Decision science institute 44th annual meeting, Nov. 16-19, 2013, Baltimore, MD, USA.
  5. Hung, Chia-Liang and Pei-Jen Shiu (2013), Evaluating Relative Performance of Research Projects of National Technology Program: A Three-stage approach of Data Envelopment Analysis, 2013 R&D Management Conference, June 26-28, Manchester, UK.
  6. Hung, Chia-Liang and Shin-Mei Chen (2013), Social Network, Technology Centrality, Gatekeeper Position, and Research Performance: An Empirical study of National Telecommunication Program of Taiwan, 2013 R&D Management Conference, June 26-28, Manchester, UK.
  7. Hung, Chia‐Liang, Jerome Chih‐Lung Chou (2012), Organizational Diversity and Research Performance: A Case Study of the National Telecommunication Program in Taiwan, Proceedings of 2012 IEEE International Conference on Management of Innovation and Technology, pp.100-105, 11-13 June, Sanur, Bali, Indonesia, pp.100-105. (EI) (ISBN: 978-1-4673-0109-1)
  8. Hung, Chia‐Liang, Jerome Chih‐Lung Chou, Shan‐Jan Kuo (2011), “Team Communications and Academic R&D Performance: A Case of National Telecommunication Program of Taiwan,” Proceedings of 2011 IEEE Industrial Engineering and Engineering Management, 6-9 Dec., Singapore, pp.879-883. (ISBN: 978-1-4577-0738-4). (EI)
  9. Chou, Jerome Chih‐Lung, Chia‐Liang Hung, W. T. Li, (2011) “Achieving Platform Leadership: Application of Inverting and Porting in System Development,” Proceedings of 2011 IEEE Industrial Engineering and Engineering Management, 6-9 Dec., Singapore, pp.1898-1091. (ISBN: 978-1-4577-0738-4). (EI)
  10. Hu, Y.- N., Chou, J.-C., Hung, C.-L. (2010), “Industry Cluster’s Effect on IC Design Firms: A Case of Taiwan Hsinchu Science Park,” PICMET 2010 Proceedings, pp.2681-2683, July 18-22, Phuket, Thailand. (EI)
  11. Hung, Chia-Liang, T.Y. Yu, C. H. Huang (2010), “Incorporating Business Value Models into Organic e-Farming System,” Proceedings of 2010 IEEE International Conference on Management of Innovation and Technology, pp.1025-1030, 2-5 June, Singapore. (EI) (ISBN: 978-1-4244-6566-8)
  12. Dong, T. P., J. C. Chou, C. L. Hung, and Wilson Chen (2010), “The Role of Intellectual Capital in Taiwanese Design Industry,” Proceedings of 2010 IEEE International Conference on Management of Innovation and Technology, pp.783-787, 2-5 June, Singapore. (EI) (ISBN: 978-1-4244-6566-8)
  13. Hung, Chia-Liang, J. C. L. Chou, R.Y. Chung, T. P. Dong, (2010), “A Cross-Cultural Study on the Mobile Commerce Acceptance Model,” Proceedings of 2010 IEEE International Conference on Management of Innovation and Technology, pp.462-467, 2-5 June, Singapore. (EI) (ISBN: 978-1-4244-6566-8)
  14. Hung, Chia-Liang, Seng-Hong Yu, Shan-Zhen Guo (2010), “Identifying the Top-tier Groups of National Science and Technology Program Using the DEA Approach: A case of Taiwan Telecommunication Program,” 4th Symposium on Data Envelopment Analysis, pp.242-247, Jan. 19-21, Yilan, Taiwan. (ISBN: 978-957-9583-75-6)
  15. Hu, Yu-Ning, Jerome Chih-Lung Chou, and Chia-Liang Hung (2009), “Developing an Effective Industrial Cluster from Strawberry Farms: a case of Dahu Township in Taiwan,” International Council for Small Business (ICSB2009), June 21-24, Seoul, Korea.
  16. Chou, Jerome Chih-Lung, Chia-Liang Hung and Shu-Luan Kao (2009), “How Could a Small First Mover Win a Big Late Follower? A Simulation Analysis of KKBOX vs. Yahoo in Taiwan,” International Council for Small Business (ICSB2009), June 21-24, Seoul, Korea.
  17. Hung, Chia-Liang, Jerome Chih-Lung Chou, and Hung-Wei Roan (2009), “Measuring Performance of the National Science and Technology Program: Perspectives of Human Capital and Relational Assets,” Proceedings of International Conference of Management Science and Decision Making (ICMSDM), pp.97-103, 30 May, Taipei, Taiwan. (ISBN: 978-986-6717-36-9)
  18. Hung, Chia-Liang, Jerome Chih-Lung Chou, and Kai-Yu Hsu (2008), “Searching for Lead Users in the Context of Web 2.0,” Proceedings - 2008 IEEE International Conference on Management of Innovation and Technology, pp.344-349, 21-24 Sept., Bangkok, Thailand. (EI) (ISBN:979-1-4244-2330-9)
  19. Hung, Chia-Liang, Yea-Huey Su, and Li-Ping Cheng (2007), “Modeling the Valuation Process of Silicon Intellectual Property in the Semiconductor Inductry,” Proceedings of 2007 IEEE Industrial Engineering and Engineering Management, pp.592-596, 2-5 Dec., Singapore. (EI) (ISBN: 1-4244-1529-2).
  20. Hung, Chia-Liang and Chun-Ya Hsieh (2007), “Cultural Influencers on Consumption Value of Mobile Commerce,” Proceedings of Business and Information (BAI 2007), Volume 4, July 11-13, 2007, Tokyo, Japan. (ISSN: 1729-9322)
  21. Hung, Chia-Liang and Chun-Ya Hsieh (2007), “Searching the Fitting Pattern between Cultural Dimensions and Consumption Value of Mobile Commerce,” Proceedings of 18th International Conference on Information Management (ICIM 2007), May 26, Taipei, Taiwan. (ISBN-13:978-986-80251-9-6)
  22. Hung, Chia-Liang and Yu-Hsien Li (2006), “Examining Influence of Signaling Agent Information on Online Auction Mechanism Design,” The 12th Annual Asia Pacific Management Conference, pp.1030-1038, Nov. 17~19, Bangkok, Thailand. (ISBN: 974-8257-30-4)
  23. Chou, Jerome Chih-Lung and Chia-Liang Hung (2006), “Applying Modular Operators in Platform Development—Case of NTT DoCoMo i-Mode,” The 12th Annual Asia Pacific Management Conference, pp.1321-1327, Nov. 17~19, Bangkok, Thailand. (ISBN: 974-8257-30-4)
  24. Hung, Chia-Liang, and Shu-Yu Yeh (2006), “Why i-mode Moved Slowly in the Overseas Markets? A Perspective from Institutional Differences,” Proceedings - 2006 IEEE International Conference on Management of Innovation and Technology, v 2, pp.989-993, 21-23 June, Singapore. (EI, ISBN: 1-4244-0148-8)
  25. Hung, Chia-Liang, Yea-Huey Su, and Li-Ping Cheng (2006), “Research on the Valuation and Pricing of SIP Transactions,” 61st International Atlantic Economic Conference, 15~19, March, Berlin, Germany.
  26. Hung, Chia-Liang, and Shu-Yu Yeh (2006), “The International Diffusion Strategy of M-commerce and the Japanese I-mode,” 61st International Atlantic Economic Conference, 15~19, March, Berlin, Germany.
  27. Su, Yea-Huey, Chia-Liang Hung, and Li-Ping Cheng (2005), “Inter-Firm Collaboration for Transaction of Silicon Intellectual Property in IC Design Service Industry,” Proceedings of 2005 IEEE International Engineering Management Conference (IEMC2005)—A Strategic View of Engineering and Technology Mnagement, v.2, pp.902-06, Sept. 11~14, Newfoundland, Canada. (EI, ISBN: 0-7803-9140-3)
  28. Su, Yea-Huey, Chia-Liang Hung, and Li-Ping Cheng (2005), “Co-opetition of Third-Party Silicon IP Providers in the Semiconductor Industry,” Proceedings of 10th Annual Conference of Asia-Pacific Decision Science institute (APDSI 2005)—Collaborative Decision Making in the Internet Era, June 28~July 2, Taipei, Taiwan.( ISBN: 1539-1191)
 
 
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